Insights

Despite significant differences in knowledge and concerns, the main question should be: how do you create a successful synergy between lawyers and marketers?

IP benchmarking is an IP management service that is used to assess and determine whether the current charges applied by local counsels are still competitive for the business needs.

Having obtained the Chinese trademark right, the right holder will need to be vigilant in protecting its registered right. In China, any of the following acts will constitute infringement of Chinese t...

Whether you are looking to register a new trademark and want to ensure its success, or whether you want to know ways to improve the popularity of your existing trademark,

Intellectual property protection is a crucial aspect of a legal and business strategy to ensure that IP are profitable. These IP assets should provide a competitive advantage, and may require speciali...

For corporate IP counsel looking to undertake an audit of their company’s intellectual property (IP) portfolio, there are important considerations to ensure the process is as effective as possible.

Efficient intellectual property (IP) management gives a business an advantage over its competitors and is key to market dominance. Therefore, it is essential to build an IP protection strategy to mana...

The majority of household-name trademarks are owned by only a dozen multinational corporations. This begs the question, why do these companies register so many different brands?

It seems obvious. If you have a new product, you need a new name. That is true, but even that statement is not as straightforward as it appears if you want a truly effective way of coming up with a go...

Knowledge of the trademark registration process can help brand owners avoid many of its pitfalls that are evident in case law. As these astonishing error cases show, it's vital to maintain a global mi...

Owners of well-known trademarks seeking to introduce a new product and service may find themselves blocked by ‘trademark squatting’, where a third party has already applied for an identical or similar...

En décembre 2021, les Émirats arabes unis adhéreront au système de Madrid pour l'enregistrement international des marques.

The EPO’s Enlarged Board of Appeal has issued its highly anticipated decision on the patentability of computer-implemented simulations. Martin Kohrs examines the decision and its implications.

Earlier this month, EUIPO’s Board of Appeal ruled on an opposition between German drink brand Jägermeister and French company Les Bordes over ownership of a stylised Hubertus stag.

La Cour constitutionnelle fédérale allemande a ouvert la voie pour que l'Allemagne mette enfin en œuvre l’accord sur la Juridiction Unifiée en matière de Brevets (JUB). De ce fait, le brevet unitaire ...

International registration systems are an important route for the protection of designs. Anne-Catherine Schihin introduces a new tool to protect design rights in the countries of the former USSR.

By removing the need for prior approval by ANVISA, the patent process for pharmaceutical and biotechnology products has been shortened and associated costs reduced.

Owners of registered EU rights benefited from the automatic cloning of those rights onto the UK register at the end of the Brexit transition period, but pending rights were not similarly converted. Lu...

Last month, the General Court of the European Union achieved a new milestone when it handed down its first-ever judgement on a sound mark registration, presented as an MP3 file. Koen de Winder sets ou...

Les similitudes d'emballage entre la bière Howler's stout et le lait chocolaté MILO® de Nestlé ont fait l'objet d'un procès en Australie le mois dernier, l'affaire illustrant la nécessité de protéger ...