Insights

Protecting your brand across borders is more complex than ever. Discover how to leverage local expertise to power your global brand protection strategy, including board procedures.

Discover the founding principles of the EU AI Act, the different low to high risk systems it covers, and how it tackles the ethical issues of AI in our dedicated article.

Join us to explore the tension between IP and politics using real-world cases, from the Obama Hope poster to Trump and IKEA v Vlaams Belang, and learn how to navigate IP conflicts, clear IP for use in...

Intellectual property (IP) permeates our entire social construct, including politics. In this white paper, we explore the tension between IP and political campaigns.

Discover what conscious acquiescence is and how it may impact your ability to enforce your rights against any younger trademark registrations you have tolerated.

Discover how consumer trends for healthy and functional foods translate into healthy food branding, food trademark applications and IP in the food industry.

Brand protection is a holistic process involving multiple stakeholders. Discover why you should involve your trademark attorneys early in your brand project.

Trademark analysis builds trust in the accuracy, coverage and strategic relevancy of an intellectual property portfolio. Discover why, how and when to start.

After almost 10 years of discussion, the reform of design law in the EU finally came into force on 8 December 2024. While this reform does not call into question the fundamental principles of EU desig...

Discover the Swiss perspective on copyright and AI, what GenAI systems mean for copyright protection and who the copyright holder is of an AI created work.

In our latest article on domain name dispute resolution, discover alternative routes to the WIPO UDRP, including the Uniform Rapid Suspension (URS) protocol.

Europe excels in oncology startups but struggles to establish cutting-edge cancer innovation. Discover what the latest EPO data reveals about European oncology.

The Louis Vuitton Blossom collection and Van Cleef & Arpels Alhambra design hit the French courts in March. Discover their ruling in Van Cleef v Louis Vuitton.

Discover what a ‘Pingti’ is, why it is shaking up the world of high-end goods, and what the quiet luxury trend means for luxury brand protection strategies.

It is not uncommon for brands to rebrand, but any rebranding strategy must consider the need to clear and register any new mark you plan to use.

Discover why you should run a new trademark search, from the risk of trademark conflict to the need to ensure you choose a registrable trademark before launch.

Everything you need to know about the Uniform Domain Name Dispute Resolution Policy, including how to file a UDRP dispute to challenge domain registrations.

Find answers to frequently asked questions about domain name protection, domain and trademark strategies, domain name management services and more.

Costa Rica has become the latest to join the list of EPO validation states after signing a historic agreement to validate European patents as national rights.

The Brazilian National Institute of Industrial Property of Brazil (INPI) officially joined the Global Patent Prosecution Highway (PPH) programme on 1 January 2025, offering applicants new opportunitie...