Insights

When creating a brand extension strategy, IP owners could learn much from the easyGroup’s approach to strategic brand development and effective IP management.

The Indian Patent Office has issued a FAQ document clarifying the time limits and periods covered for declarations of use. We summarise the key points.

Discover how trademark seniority claims work under European law, their practical and economic benefits and the risks of consolidating national registrations.

Discover the types of intellectual property that can apply to a product, from patents and trademarks to designs and copyrights – and how to protect them.

Starting your intellectual property audit now will provide the insights and foundation necessary to prepare your budget and activities for the year ahead.

Discover what an EPO Board of Appeal ruling clarifying the allowability of amended claims via intermediate generalisation means in practice for patent owners.

In a battle over the trademark ‘footware’, Puma has successfully objected to Nike’s European trademark based on trademark eligibility rules.

Find out our tips on the ‘many traits of the trademark expert' theme and topics for the 2024 MARQUES Conference.

Save costs and build value by connecting trademarks and brands, assessing gaps in protection and establishing a brand hierarchy with an IP audit.

It may be called the European Patent Office (EPO), but the EPO’s 2028 Strategic Plan outlines its international ambitions, as Martin Chaumont explains.

Discover what the trademark strategies of UEFA, Wimbledon, the Tour de France and the Olympics tell us about the role of intellectual property in sports.

How effective is your trademark portfolio? Discover how a trademark audit can support brands with an international presence or global expansion plans.

Trump win in recent decision by EUIPO's Opposition Division illustrates again the importance of establishing trademark evidence of use for prior marks.

Artificial intelligence is disrupting the paper-based and manual tasks traditionally used by the trademark sector. Discover AI and IP insights shared by Novagraaf at ECTA 2024.

Discover what Veuve Clicquot’s fight to protect the orange label on its Champagne bottles reveals about the difficulties of registering a colour as a trademark in the EU.

Undertaking an IP audit will also enable you to consolidate your rights and agreements by providing you with a clearer picture of your IP assets, and their respective strengths and weaknesses.

Defining an IP strategy will enable nascent companies to prepare for future growth. Find out how in our guide to intellectual property protection for startups.

Celebrities have now become 'brands' in their own right, registering their own names or 'celebrity trademarks', but building a brand comes with risks.

Discover how integrating IP into your brand development process can help you overcome common legal and commercial pitfalls.

Finding the right balance between patent protection and legal certainty is a vital part of effective European patent drafting. The Order of the Court of Appeal issued by the Unified Patent Court empha...