[Webinar] Lessons in brand protection: SkyKick and Adidas

Recent UK court decisions – SkyKick and Adidas – are raising critical questions about trademark strategy. This on-demand webinar explores the implications for trademark protection, enforcement and best practices. 

• SkyKick: How the UK Supreme Court decision impacts broad trademark coverage and bad faith claims.
• Adidas: Challenges in protecting alternative marks such as the 'three stripes' and global differences in trademark specifications.
• Best practices for balancing broad coverage and enforceability. 

Discover how these rulings affect: 

• Drafting trademark applications.
• Enforcing and defending marks.
• Strategic approaches to protecting your portfolio. 

Learn how these rulings impact trademarks and what it means for your business.