[White paper] Growing through IP: A practical IP guide for international growth

For successful companies, growth rarely occurs by chance. Expansion requires sharp choices, market insight and the ability to turn assets – such as trademarks and technology – into competitive advantage. That’s why it’s essential to adopt a proactive, internationally coordinated IP approach that minimises risks and facilitates growth. 

International expansion offers huge opportunities for companies but also brings risks that must be identified and overcome. Especially in IP, seemingly minor pitfalls, such as a forgotten trademark search or a missed opposition deadline, can lead to delays, reputational damage or even the loss of trademark rights. 

In this white paper, we provide insight into how to align IP with your commercial objectives from the start and how to use your IP assets as a growth tool for market development and expansion.  

In this white paper, we discuss: 

• How brand research prevents legal conflicts and delays
• How to make smart choices between national and international registration routes
• How to maintain brand protection through proper use and enforcement
• How to leverage IP for trust, value creation and collaboration
• Insights from practice – including the Wendy's v Wendy's ruling 

Whether you are working on a new brand launch, international expansion or want to strengthen and protect existing rights, this guide will provide you with concrete tools to effectively leverage IP for growth and successful market entry.