Annerie Beentje

Annerie Beentje is a certified Benelux and European Trademark Attorney with 30 years of experience in intellectual property law. She advises on the strategic and efficient management of IP portfolios, including IP audits, due diligence, licensing, dispute resolution and process improvement. Annerie is also enthusiastic about sharing her knowledge and experience within the field of IP.

Annerie joined Novagraaf Netherlands in early 2023 as a Managing Consultant, where she is responsible for advising corporate clients and managing key accounts. She is a BMM-certified trademark attorney, a recognised quality mark for trademark professionals in the Benelux, and is registered as both an EU Trademark and Design Attorney.

Career history

Before joining Novagraaf, Annerie worked at various international companies for more than 20 years. In the process, she gained a thorough understanding of differing processes, strategies and challenges in the IP departments of large corporations.

Work highlights

Annerie's IP expertise encompasses trademarks, design law, copyright and trade names. She focuses predominantly on strategy and process improvements, licensing and due diligence.

Memberships

Annerie is an active member of the Benelux Association for Trademark and Design law (BMM), a lecturer at the BBMM and a member of INTA.

Honours

Annerie Beentje has also been recommended in the 2025-2026 editions of WTR 1000: 

• "In the Netherlands, a trio of legal luminaries, Helma van de Langenberg, Bart Schweitzer and Annerie Beentje, exemplify Novagraaf's commitment to excellence across the board." (WTR 1000, 2026)
• 'In the Netherlands, Annerie Beentje has bountiful amounts of work keeping them occupied: WTR 1000 newcomer Beentje has been working with an American artist and designer about counterfeit pieces.' (WTR 1000, 2025) 

Languages

• English
• Dutch
• French
• German
• Spanish

Areas of expertise

• Trademark registration and portfolio management
• Design registration
• Copyright
• Enforcement and prosecution
• IP strategy and process improvement
• Domain names
• Packaging design
• Licensing