Trademark Management & Strategy
Novagraaf’s customisable range of strategic IP management services.
Unlock the full potential of your IP assets with a tailored trademark management strategy
Every business possesses its own distinct characteristics. Your trademarks and designs are powerful assets with clear benefits in terms of customer loyalty, goodwill, market share and reputation. Irrespective of your market or scale, collaborating with an experienced IP team adept at crafting, nurturing and adapting trademark management strategies can support your future success.
Bespoke legal, commercial and administrative support via a single point of contact
Whether your objectives are geographic expansion, expedited market entry for products and services or streamlining digital trademark management, our team of IP attorneys specialises in devising bespoke IP strategies tailored to each client’s precise requirements. Meanwhile, our strategic support services will help you maximise the potential of your brand assets, measure their contribution to your bottom line and deliver the commercial analysis you need to plot your brand strategy.
Improve budgeting and forecasting, reduce costs, free up valuable in-house time and achieve portfolio oversight with our end-to-end trademark portfolio management service
A well-formed IP strategy can capitalise on and maximise the value of brand and trademark assets. Novagraaf’s broad experience and insight into the IP sector enable us to support IP and business heads as they define and implement strategic objectives, in line with budgets, and current and future business plans.
Often the first step in the registration process, Novagraaf’s trademark search examines all relevant trademark registers to identify identical and similar trademarks to your chosen mark. Because we provide both legal and IP services capabilities, results can be accompanied by legal opinion and advice. Our depth of experience enables us to highlight potential conflicts that may not otherwise be considered.
Our global network of specialists will support you throughout the trademark and design registration process, from providing initial strategic advice to managing the formal requirements necessary to secure registrations in your chosen markets and classes.
Trademark registration is just the first step in safeguarding your brand, company or product name. To ensure that your valuable marks continue to be protected, ongoing monitoring for unauthorised and potentially damaging use is essential. Our experts examine all relevant trademark registers to identify identical and similar trademarks to your chosen mark and when needed, provide you with guidance on how to proceed.
One of the key challenges facing businesses today is how to establish and execute effective brand monitoring and prosecution strategies without expending valuable in-house time and resources. Novagraaf’s dedicated services help businesses to meet that “more with less” challenge.
To ensure your rights are valid when you need them most, trademark and design rights need to be actively maintained. Novagraaf provides targeted trademark and design renewal and recordal services to ensure your registrations remain valid and up to date.
From proofreading and data entry to document preparation and portfolio analytics, our comprehensive docketing and paralegal support services are designed to assist clients in managing their end-to-end administrative and paralegal tasks throughout the entire IP life cycle.
Access your IP portfolio securely with EasyIP
Novagraaf's EasyIP is the perfect trademark management tool for companies and law firms that don’t currently have an IP management system in place. The specialist IP web portal enables businesses to manage their patent, trademark, design and domain name portfolios free of charge via a single and secure login.
Why Novagraaf?
Our interdisciplinary team specialises in maximising the potential of IP assets and can provide the strategic support you need to optimise the value of your trademarks and designs, and enhance customer loyalty, goodwill and market share.
Benefit from customised trademark management services to improve budgeting, reduce costs and achieve oversight, freeing up valuable in-house resources.
Capitalise on our industry-wide expertise to develop a well-formed IP strategy aligned with your business objectives, ensuring maximum brand and trademark value.
Streamline IP management and mitigate risks through efficient organisational processes and specialised software, achieving cost savings and enhanced protection.
Utilise our team’s expertise to develop cost-effective strategies for IP enforcement, including online brand protection, and safeguard your assets and customers in today’s digital landscape.
Our team brings a wealth of experience from IP law firms and various industries. This dual perspective allows us to better understand the legal intricacies while considering the commercial context for your IP portfolio.
Ready to unlock the potential of your trademark and design portfolio?