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Trademark valuation & monetisation

Trademark valuation & monetisation

Novagraaf employs a robust and transparent methodology to measure and monetise trademark value.

Overview

Measuring and building value

Understanding how to leverage IP as an asset class is more critical than ever to commercial success.

Novagraaf employs a robust and transparent methodology to measure trademark value, assessing the extent to which a company’s core brands are strategically protected by trademark registrations in key markets and territories, as well as the comparable strength of those registrations.

Our trademark valuation services have been specifically designed to provide businesses with greater insight and clarity into brand value, and to deliver clear advice on how to identify and remedy any issues that may be undermining that value.

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Trademark valuation for every business need

Whether your priority is business optimization, growth, disposal, acquisition or turnaround, our service provides you with the information and expert support needed to extract measurable value from your IP asset portfolio.

In addition, our trademark valuation service provides independent expert monetary valuation of IP and other intangible assets for a variety of purposes.

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Benefits

Independent expert trademark valuation

We deliver independent expert monetary valuation of trademarks and other intangible assets for a variety of purposes, including:

Accounting: Common requirements include valuations of acquired IP assets for balance sheet purposes; purchase price allocation (IFRS 3 and SFAS 141); and impairment testing (IAS 36 and SFAS 142). We can assist your Accounts function directly or work with your chosen Accountancy firm.

Finance: We provide valuations of IP assets used as loan security as well as for the purposes of finance structures such as sale and lease-back arrangements. We have experience delivering valuations for company prospectus use in new share issues and stock market listings. We are also able to assist with valuations to substantiate ‘hidden reserves’ in Annual Reports that impact credit ratings with major financial institutions.

Litigation: Valuation of IP can be a critical factor in dispute resolution and we have extensive experience in providing independent expert evidence for use in Court proceedings, arbitration and Mediation/ADR.

Transactions: Licensing, sale and acquisition of IP inevitably involve questions of value and price, meaning expert valuation can play a pivotal role in negotiations. We assist with fully researched and reasoned bases for attributing royalty rates or sale/purchase consideration.

Get in touch with our experts

There are many and varied ways in which our trademark valuation service can provide you with the support you need, whether it be to maximise opportunities or minimise exposure to adverse risk. Discover how we can support your trademark valuation and monetisation needs by contacting our specialists today.

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