Trademark Watch Service

Novagraaf’s enhanced trademark watch service will help you monitor and enforce your
trademark rights efficiently by monitoring relevant trademark registers.

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Overview 

Monitor and enforce your trademark rights worldwide

With such a vast number of trademarks filed globally every year, it can be a challenge for brand owners to identify potentially conflicting trademark applications in their key markets. Novagraaf’s enhanced trademark watch service will help you monitor your rights efficiently and cost-effectively.

Trademark registration is only the first step in safeguarding your brand, company or product name. To ensure continuous protection for your valuable marks, ongoing monitoring for unauthorised and potentially damaging use is essential. Novagraaf offers several customisable trademark watch services to help you identify and act against infringement in its early stages.

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Features

Why you need a trademark watch service

Novagraaf’s comprehensive trademark watch service combines the cutting-edge trademark watch technology of the Questel group with the extensive expertise of our trademark and design attorneys to identify identical and similar trademarks to your chosen mark and when needed, provide you with guidance on how to proceed.

Trademark watching is an automated service that monitors trademark registries for potentially infringing trademark applications by third parties. The service is designed specifically to alert brand owners with existing prior rights, so that they can meet the necessary deadlines for submitting objections (‘oppositions’) to challenge such registrations.

Oppositions are short and rather inexpensive procedures that make it possible to prevent the registration of a potentially conflicting trademark. However, these objections need to be filed promptly – usually within as little as 30 days from publication of the potentially infringing trademark.

Having a trademark watch service in place is also important when it comes to acting against conflicting use and/or applications more widely (e.g. bad faith applications), and for building up evidence of misuse to be used when acting against such conflicts.

It can also be a useful way to monitor more generally what competitors or third parties are doing, even if you do not intend to take action. For instance, by watching a competitor’s trademarks, you may be notified of a new application in a different industry vertical or jurisdiction.

Methodology

Subscribe to our cost-effective trademark watch service

Sign up for Novagraaf’s customisable trademark watch service to benefit from our targeted watch reports, with or without legal opinion:

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Timely trademark watch reports

Using industry-leading software, our trademark watch services monitor potentially conflicting applications covering marks or devices (e.g. logos) that are visually or phonetically identical, and/or confusingly similar.

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With or without legal opinion

Receive pre-filtered reports optimised for internal analysis or opt for our ‘with legal opinion solution’. For our legal opinion service, all results are reviewed by an attorney and provided with a short or detailed opinion, depending on the mark in question. This analysis of the findings is based on the attorney’s knowledge of your prior rights and the likely impact on your business.

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Actionable insights

We filter and/or pre-assess the results to ensure that you do not receive pages and pages of watch notices, but instead only the important conflicts for review.

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Strategic guidance

Our team of trademark watch specialists can also work with you to determine the scope of your trademark watch service according to the number of brands and/or registers you need to monitor.

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Tailor-made watch solutions

Whether you choose to watch only a single core trade name or multiple brand assets, a single country, all countries in Europe or worldwide, we will work with you to tailor the results to meet your exact needs.

Receive your trademark watch reports in EasyIP

Did you know that you can instruct, receive and review the findings of our trademark watch service in EasyIP? Find out more about our complimentary IP portfolio management platform for clients or request a demo today.

Find out more

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Benefits

Why Novagraaf? 

Reasons to choose Novagraaf’s trademark watch service

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Targeted results

By predefining the scope of all watching work in advance – for example, goods or services, competitors, markets or word elements to look out for – we focus our trademark watch results on only the most important assets and/or markets.

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Legal expertise

Our trademark watch with opinion service consolidates and analyses results for you, so that you receive clear and insightful data that will assist with decision-making and with the important notifications and deadlines highlighted for your attention.

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Backed by cutting-edge technology

Novagraaf’s trademark watch service is delivered using Questel’s powerful trademark watch platform, which has been proven to identify 99+% of potential trademark conflicts quickly and efficiently with up to 50% less “noise” than other providers.

Looking to protect your trademarks effectively?

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Get in touch to find out more about our services, including how we tailor our solutions to your organisation's needs.