Aurélie Guetin

Aurélie Guetin started working in IP in 2005 at a Parisian consulting firm. She joined Novagraaf in 2011 as a Trademark and Design Attorney and quickly became a team leader. Aurélie was appointed Managing Director in 2022 and subsequently Chief Executive Officer (CEO) of Novagraaf France in 2025. She leads the trademark department at Novagraaf France, comprising five team leaders and around 25 lawyers.

Aurélie has extensive experience in protecting luxury and fashion trademarks and designs. She has also written several articles and spoken at webinars on trademark issues relating to NFTs, the metaverse and artificial intelligence. Aurélie regularly participates in conferences about trademark law.

Career history

Aurélie holds a Master's degree in Private Law from the Université d’ASSAS and a DEA in Intellectual Property (IP) from the Université de Nantes. She has been an IP consultant (trademarks and designs) and an EU trademark attorney since 2010. Aurélie started her career in IP in 2005 at a trademark attorney firm in Paris, and joined Novagraaf in March 2011.

Memberships

Aurélie is a member of the International Trademark Association (INTA), the Association of Trademark and Design Law Practitioners (APRAM) and the International Association for the Protection of Intellectual Property (AIPPI).

Honours

Aurélie is recommended in the World Trademark Review WTR 1000 (2025-2026 editions):

• "At the helm of the trademark practice in Paris is Aurélie Guetin who brings invaluable expertise supporting brands in the luxury and fashion industries. A trusted adviser to brands such as ISABEL MARANT, she navigates the complexities of international trademark law with precision, ensuring large-scale portfolios are not only protected but strategically positioned for long-term success." (WTR 1000, 2026)
• "Clients of Novagraaf benefit from its sweeping geographical reach across Europe and strong local expertise. In France, the outfit is equipped with a team of experienced attorneys who dedicate their practice to achieving meaningful trademark protection for clients. Managing director Aurélie Guetin is a detail-oriented and sharp attorney. With the perfect blend of legal expertise, commercial savvy and pragmatic problem solving, Guetin dives deep into every instruction, ensuring top-tier results for prestigious brands." (WTR 1000, 2025)

Languages

• English
• French

Areas of expertise

• IP strategy
• Contracts
• Trademarks
• Designs and models
• Copyright
• Unfair competition
• Domain names